Why social media isn't just for kids anymore

Why Social Media Isn't Just for the Kids Anymore Facebook. Twitter. Instagram. When you hear these words, you probably think of the frustration you feel at trying to convince your teenager to put away her phone during dinner. Or perhaps you think of selfies and an endless stream of pictures of people’s dinner. Why would social media have anything to do with you? Statistics Show Businesses' Target Audience is on Social Media However, in today’s marketing environment, social media is no longer the exclusive territory of your SnapChatting children. These days, social media is one of the most important, if not the most important forums for marketing success. Social media is one of the fastest and most direct ways to access the greatest audience. According to recent statistics, 89% percent of U.S. Internet users are on Facebook. A full third of US internet users are also on photograph based Instagram. These statistics also show that the majority of users in either media access their accounts on a daily basis. There is no more direct way to get your message out to your target audience. Many Industries Find Social Media Useful to Boost Business Now, you may be thinking, “Sure social media marketing might be good for other industries, but what does it have to do with mine?” However, industries across the board are finding that social media marketing improves their bottom line. Social media has 100% higher lead-to-close rate than outbound marketing. Further, it is predicted that it will experience a 25% annual growth in the next five years. So let’s have a look at how some industries are putting social media marketing to use. Retail seems like one of the obvious industries for social media success. By utilizing functions within social media which allow you to target your advertising to niche groups, your product can be shown exactly the right audience. By using this feature and others to target their marketing, the top 500 retailers were able to earn 3.3 billion GBP from social sales in 2014. In real estate, social media can make a big impact by connecting properties and agents with potential clients. Visibility is one of the most important factors in real estate success. In today’s world, social media is where you find that. Current statistics indicate that 73% of U.S. consumers look to Facebook for their choices when it comes to small businesses. Even unlikely sectors, such as banking and finance have found ways to make social media marketing benefit their bottom line. By utilizing social media not only to promote services but also to engage clients and potential customers, financial institutions are delivering their message to more people than ever. ICICI bank, for example, has an astounding following of 2 million people on Facebook. Which Social Media Platforms to Use So now that you are convinced, let’s take a quick look at which social media platforms are out there and what they can do for you. Facebook—this social media giant is probably the best starting point for any social media strategy. It has great versatility and a wide array of options. You can use Facebook to share information, photos and events with your audience. You can also take advantage of the advanced targeted advertising options to put your message in front of the perfect audience. Instagram—Although Instagram content is limited to pictures and subtitles, this social media option can be surprisingly versatile. By using visually appealing pictures and the right combination of hashtags, your business can bring in a good deal of attention. Twitter—Although posts on Twitter, or Tweets, are limited to 140 characters or less, they can pack a pretty powerful punch. In fact, these days it seems that even the news is best spread on Twitter. Don’t get left behind! Make sure your business makes use of the 328 million active users. Twitter is an excellent forum for customer service. YouTube—When you want to share video content with your audience, YouTube is the social media for you. Create your own channel to share your video content. Alternately, consider partnering with influential established YouTube channels for product placement opportunities. For more tips, be sure to follow me on social media. For more tips, be sure to follow me on social media. Or, for a FREE Snapshot of your online reviews, contact us @ www.tonimarcelineagency.com


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